What do WD-40, Eureka Tents, Yves Rocher Cosmetics, DrumBum and other companies have in common? They used ME to introduce their products to the disability community. The WD-40 pen dispenser distribution spanned 5 Consumer shows across the USA and got thousands of samples into the hands of thrilled recipients. Eureka Tents followed the same program which included the tent set up in a vignette where people could go inside and touch it. The tent was raffled at each show - tickets were free.
Those are just 2 examples of Promotions I've run. If you have a product or service you'd like in the hands of the largest visible consumer minority group in North America, drop me a note!